Balenciaga has launched the latest part of its house campaign, featuring brand ambassador actress Michelle Yeoh and actress Naomi Watts.
The new project spotlights Balenciaga’s iconic Le City Bag – first introduced in 2001 and brought back today as a reconstituted classic.
The new campaign, photographed by Nadav Kander, spotlights Balenciaga’s iconic Le City Bag – first introduced in 2001 and brought back today as a reconstituted classic.
The celebrated actresses play a sensational version of themselves in an audition-like atmosphere. A simple chair on a blank backdrop allows for a theatrical three-quarter turn toward the audience. Each one holds a small top handle Le City Bag in optic white, adorned with a personalized assortment of charms that emphasizes its maximalist approach.
The new bag line, available in Balenciaga stores worldwide and on balenciaga.com, combines the most enigmatic elements of several vintage Le City styles, culminating in a hand-assembled 25-panel multi-layered and lined piece, its reinforced corners decorated with signature metal buckles and thimble-shaped studs. Some of its many zippered pockets are strung with leather laces, another of the line’s hallmarks; its hinged handles are finished with braided leather.
