BOSS presented its Spring/Summer 2023 collection with a star-studded fashion show in Miami yesterday evening.
With an overall theme of the modern reinvention of traditional tailoring the brand presented collections for men and women consisting of elegant essentials and a sleek and sophisticated silhouette.
“The BOSS Spring/Summer 2023 collection is a fluid revisitation of the brand’s heritage tailoring while offering a ‘see now, buy now’ approach to key pieces,” said Marco Falcioni, SVP of Creative Direction at HUGO BOSS.
“One of the underlying motifs that inspired the collection is the exquisite tension that lies between contrasting elements, such as solid and fluid states; land and sea; opaque and transparent; past and present. This powerful juxtaposition serves as the cornerstone of a new exploration in prints, tones, and textures, opening the door to a world that invites a creative, visual dialogue. It is a sartorial reflection in looking back to move boldly forward into the future and embody the spirit of a true BOSS.”
The new collections showcased a lightweight, crinkled approach to materials, made up of a mix of buttery silks and smooth nylons that are pressed and enriched with a layer of colour.
Key pillars of tailoring, such as the suit, shirting, and the trench coat, alongside the use of specific fabrics and prints including stripes and pinstripes, are presented in new directions with fresh hues. While the brand’s signature tones of black, white, and camel are still present, the collection explores warm, muted colours in the form of sun-faded, powdery hues that mimic Miami’s Art-Deco architecture. It also contains vivid elements meant to draw out an understated air of desire through the use of sheer materials, and the sophisticated implementation of well-placed cut-outs.
The collection was presented with a show-stopping runway show that included a celebrity model lineup. Celebrities including Naomi Campbell, Pamela Anderson, Law Roach, Khaby Lame, DJ Khaled and Alica Schmidt walked in the show.
Meanwhile, front-row attendees included Maluma, Demi Lovato, Bella Thorne, Lucien Laviscount, Suki Waterhouse and more.
Following the show, guests, followers and fans worldwide were able to engage in an immersive experience through the site bossmiamishow.hugoboss.com, containing key social content, behind-the-scenes shots, and other elements from the show.
The collection is now available online at boss.com and in-store at BOSS retail points around the globe.