Prada’s Spring/Summer 2025 womenswear campaign, titled Acts Like Prada, offers an evocative exploration of identity, performance, and transformation.
Fronting the campaign is Oscar-nominated British actress Carey Mulligan, shot by renowned photographer Steven Meisel.
The concept behind Acts Like Prada draws direct inspiration from the fashion house’s celebrated Fall/Winter 2021 Feels Like Prada campaign. While that campaign focused on emotional resonance, this one centres on action – acting as both performance and a way of living. Mulligan’s presence, therefore, becomes emblematic of Prada’s fluid identity, one that resists definition, evolves with time, and reflects the multiplicity of modern womanhood.
Fashion, in this campaign, becomes more than mere clothing – it is a transformative tool. Each carefully curated look alters not only Mulligan’s appearance but also her projected attitude, allowing her to slip seamlessly into alternate realities. This embodiment of different characters underscores Prada’s commitment to reinvention, illustrating how fashion can reshape perception and identity.
Prada’s creative vision for Spring/Summer 2025 celebrates the ever-shifting nature of its aesthetic. Just as Mulligan constantly reinvents herself, Prada evolves, refusing to be confined to a single narrative. The result is a campaign that reflects the unpredictable, multifaceted nature of both the fashion house and the world it inhabits.
By featuring Carey Mulligan – an actress renowned for her ability to convey profound emotional depth and transformation – Prada reaffirms its status as a brand that embraces complexity, contradiction, and change. In doing so, it mirrors the essence of modern life: dynamic, pluralistic, and forever in flux.
With Acts Like Prada, the fashion powerhouse invites us to embrace our own multifaceted identities and to see clothing as a means of expressing the endless possibilities within ourselves. In this, Prada does not simply dress women – it empowers them to act, transform, and redefine. Much like Carey Mulligan herself, Prada stands as a chameleon in an ever-changing world, endlessly renewing, surprising, and inspiring.
For the upcoming season, one message rings clear: fashion is not static. Like life, it’s an ongoing performance – and no one acts like Prada.
