On a dazzling Tuesday night in Hong Kong, CHANEL showcased the house’s Cruise 2024/25 collection.
First unveiled in Marseille earlier this year, the collection seamlessly blended CHANEL’s hallmark codes with marine and metropolitan influences, set against the vibrant, modern backdrop of the Hong Kong Design Institute (HKDI).
The evening’s show was not only a celebration of CHANEL’s newest collection but also marked the launch of a three-year partnership between the House and the HKDI. This alliance underscores CHANEL’s dedication to education, creation, and the transmission of savoir-faire, opening doors for Hong Kong’s next generation of designers and creatives. Students will gain enriched access to the fashion industry and benefit from dialogues, workshops, and skill-building initiatives fostered by this partnership, aligning with CHANEL’s legacy of cultivating artistic and cultural exchange.
Upon arrival, guests were ushered into an immersive experience that set the tone for the evening. A custom-made film, Modern Flirt, directed by French filmmaker and CHANEL confidante Audrey Diwan, starred Hong Kong’s own Angela Yuen alongside French actor Benjamin Voisin. This cinematic creation explored themes of cultural flirtation and modern allure, elegantly paying homage to the lively intersection of East and West that CHANEL celebrates in Hong Kong.
Outside, on the institute’s forecourt, “Radio CHANEL” served as a cultural stage, blending voices of established and emerging local artists. Hong Kong’s finest creative figures—artists, performers, and House ambassadors—shared their insights, amplifying the themes of exchange and artistic collaboration. Guests had the opportunity to explore the HKDI gallery and preview Imagine an Elsewhere, an evocative exhibition spotlighting 35 HKDI students across design fields. Their collective creations offered a bold, forward-thinking vision of Hong Kong’s creative future, with the gallery set to remain open from the 7th of November to the 31st of December this year.
The post-show festivities transitioned to Shaw Studios, where a sunset-inspired atmosphere invited guests into a celebration of vibrant performances. The evening featured a debut duet between Belgian singer-songwriter Angèle and the French musician Sébastien Tellier, alongside a mesmerizing display by dancers from (LA)HORDE—the Ballet National de Marseille—and a special appearance by Hong Kong actress Nathalie Hsu. Local talent Kalai and DJ Yeti Out kept the energy high, embodying CHANEL’s vision of blending local artistry with international flair.
Among the prestigious attendees were CHANEL ambassadors Penélope Cruz, G-Dragon, Whitney Peak, Angèle, Caroline de Maigret, and a host of luminaries from Hong Kong’s cultural scene, including Chow Yun-Fat, Carina Lau, Fala Chen, and Stephen Fung. Icons from Hong Kong’s cinema, music, and design spheres mingled with CHANEL’s international friends, including actress Audrey Diwan and (LA)HORDE co-founders Marine Brutti, Jonathan Debrouwer, and Arthur Harel.
Hong Kong, known for its rich cinematic, musical, and design heritage, arguably provided the ideal stage for CHANEL’s celebration of movement, style, and innovation. The Cruise 2024/25 collection not only captured the House’s dedication to elegance and modernity but also underscored its commitment to the city’s thriving artistic spirit.
By bringing together a constellation of global and local talents, CHANEL reaffirmed its deep-rooted connection to Hong Kong—a city where East meets West in an ever-evolving dance of creative exchange.
The CHANEL Cruise 2024/25 show in Hong Kong has etched an indelible mark on the fashion landscape, standing as a tribute to the power of collaboration and the boundless possibilities that emerge when tradition meets modernity.
