Chanel Takes Its 2021/22 Cruise Show To The South Of France

Lindsay Judge   |   13 - 01 - 2021

Chanel has revealed the location of it’s upcoming 2021/22 Cruise Show to be the Carrières de Lumières, located in the village of Les Baux-de-Provence, in the south of France.

 

The white limestone quarries of this breath-taking location were notably used as the backdrop for the 1959 film Le Testament d’Orphée (Testament of Orpheus), directed by Jean Cocteau, who was friends with Gabrielle Chanel, so it is a location that has a place in the heart of the House.

 

Carrières de Lumières

 

The Cruise collection has been a key part of the history of the House of Chanel since the early 1920s, when Gabrielle Chanel first offered her clients lightweight and comfortable designs for various sunny destinations including the Riviera and the beaches of the Lido in Venice.

 

The physical show will take place on Tuesday, May 4th 2021 but it is yet to be revealed whether an audience will be in attendance of if the show will take place behind closed doors.

 

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