Chloé Unveils Sun-Soaked Summer 2025 Campaign

Emma Hodgson   |   31-01-2025

French luxury fashion house Chloé has unveiled its highly anticipated Summer 2025 campaign, a sun-drenched ode to effortless femininity and sensual elegance. 

Under the creative direction of Chemena Kamali, the campaign is brought to life through the lens of renowned photographer David Sims, capturing the ethereal essence of the Chloé woman against the architectural splendour of a Mediterranean Savin Couëlle house.

The campaign seamlessly encapsulates the languid mood of summer, radiating warmth, optimism, and intimacy. Each image, bathed in golden light, highlights the airy fluidity of the collection’s signature flou, exquisite swimwear, and statement accessories. Kamali describes the campaign as “a fantasy moment of the summer months, where one reconnects with oneself,” reinforcing Chloé’s timeless philosophy of instinctive, free-spirited elegance.

At the heart of the campaign is model Rianne Van Rompaey, whose effortless beauty and understated confidence epitomise the Chloé ethos. Styled by Elodie David Touboul, the Summer 2025 collection embodies the house’s long-standing commitment to refined ease and modern femininity.

The collection will officially launch on the 28th of February, available at Chloé boutiques worldwide and online at Chloe.com. 

Chloe.com

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