After two years of renovations Dior’s iconic 30 Avenue Montaigne boutique in Paris has reopened its doors to customers.
The historic location which was first discovered by Christian Dior in 1946, has been the home of the House ever since. Now after two years of restoration by architect Peter Marino, the flagship boutique reopens its doors with a fresh new look.
Spreading across more than 10,000 square metres across eight floors, the historical boutique combines heritage and passionate inspirations through all its universes from ready-to-wear to fragrances, leather goods and jewellery, as well as embodying the House of Dior in all its glory.
The reinvention offers a (re)discovery of the House’s creativity by offering experiences of all of Dior’s facets from haute couture to fine jewellery, to the art of living and giving, to gastronomy, beauty and culture, all promising timeless experiences.
The design combines audacity and elegance from the inside out as well as artistic dialogues and architectural virtuosity which complement the traditions of the House with a modern touch.
The destination will also house a gallery celebrating Christian Dior himself alongside all of the House’s Creative Directors since. It will also be home to a Dior café and restaurant, led by French chef Jean Imbert.
As the store opens visitors will be offered a delicate sprig of lily-of-the-valley, Christian Dior’s talismanic flower, as they explore the boutique.