For her fall/winter 2024-25 ready-to-wear collection for Dior, Maria Grazia Chiuri reflected on the late 1960s, when in 1967, Miss Dior was born.
The first iteration of this women’s line was introduced by Marc Bohan to his assistant Philippe Guibourgé. The challenge for fashion then was to make dresses that could be reproduced and were, above all, suited to a pace of life where imagination was paramount. This was about created clothes for the modern woman who was living in an ever-changing society.
The collection celebrates the shapes and materials that, when the Miss Dior boutique opened in Paris, gave impetus to a new way of dressing that could unite numerous women and make them all special. The scarf, dear to Maria Grazia Chiuri, is once again the must-have accessory. In everyday life, at work, or on a journey, the scarf is adjustable and compact, protective, enveloping, and embellishing as required. Free and flowing silhouettes, such as those in the A-line, facilitate movement towards new horizons, enhancing the woman’s body without constricting it.
This season’s collection echoes Marc Bohan’s range with shades of white, orange, pink, and green. The Miss Dior logo appears across coats, dresses, skirts and jackets, either embroidered or screen-printed onto garments. Free and flowing silhouettes, such as those in the A-line, facilitate movement towards new horizons, enhancing the woman’s body without constricting it.
