Donatella Versace has revealed her final campaign as Chief Creative Officer for Versace.
Under the title “A Celebration of Freedom, Strength, Power.” The Fall-Winter 2025 campaign highlights the fashion house’s ongoing emphasis on individuality and rule-breaking confidence, with a focus on female strength, attitude and heart.
It features a notable line-up of iconic faces from the industry, including Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mica Argañaraz, Anok Yai, Mila Van Eeten and Jacqui Hooper. Photographers and directors Mert and Marcus, long-time collaborators with the House, were behind the visuals.
According to Donatella Versace, the campaign was driven by energy and friendship. “The energy on this campaign was extraordinary. It was all about friendship, loyalty, and love. These images were created to celebrate the soul of the Versace woman. Her strength, her spirit, her attitude, and her heart. Every collection is a story, and this campaign is the story of Versace. Inspiring the present and anticipating the future,” she said.
The campaign bridges elements of the Fall-Winter 2025 collection and iconic archival designs. It features definitive Versace silhouettes alongside signature metallic mesh fabrics. The new Virtus bag is central to the collection’s identity, incorporating a bold V-emblem formed from metal and a semi-circular top handle, intended to echo the tension and duality within the Versace woman.
Stylist Jacob K helped to create the campaign’s aesthetic, with Lucia Pieroni handling makeup artistry and Paul Hanlon responsible for hair styling.
Versace stated that the collection and campaign aim to showcase the merging of hard and soft, strength and sensuality. The designs continue the brand’s tradition of blending boldness with innovation, while remaining anchored in its signature codes.
With this campaign, Versace reasserts its commitment to empowering women and celebrating authentic self-expression. It also marks a new chapter for the House, which continues to build on its legacy while looking firmly to the future.
