Salvatore Ferragamo has introduced a new logo to its family in the form of the “SF Logo.”
This new addition to the family features the letters “S” and “F” to represent the essence of the fashion house and pay tribute to its founder, Salvatore Ferragamo.
The SF logo makes its debut as part of the Pre-Fall 2021 collection for men where it appears on several product categories including ready-to-wear and key accessories.
On footwear it features on three of the brand’s key styles: the loafer, driver and sneaker. The logo is presented in various ways. As a small side buckle logo on the band of the shoe upper, or a central decorative logo set within a metal frame and with the two initials either varnished to match the colour of the leather or decorated with elegant rhinestones.
The sneaker has a side buckle logo in light metal-effect resin or a printed, maxi, colour-contrast logo. It also features on a selection of large and small leather goods and belts.
The large leather goods also feature an ECONYL® nylon (a fibre that has been entirely regenerated from fishing nets and from other nylon waste), sewn with thread that is made from 100% post-consumer certified recycled PET and finished with a zip tape made with regenerated polyester yarn made from recycled plastic bottles.
The logo features as a bold rubber version on wallets and credit card holders in the Small Leather Goods range. Belts come in two models, with an SF logo buckle and a metal frame or with the SF initials set within Ferragamo’s iconic Gancini hook.
The SF Logo line is part of a digital campaign shot in the Galleria Memphis Post Design of Milan.