Bvlgari Returns With its Serpenti Through the Eyes Of Collaboration

Lindsay Judge   |   12 - 08 - 2020

For the latest chapter in its Serpenti Through the Eyes Of project, Bvlgari partners with fashion designer Yoon Ahn.


The Serpenti Through the Eyes of Ambush project allows Tokyo-based Ambush Creative Director Yoon to develop her own interpretation of the Bvlgari iconic accessory the Serpenti Forever Bag.


Growing up with pop culture, something that was a huge influence on her life, Yoon is famed for her real-life inspired creations with a high-end touch.



She spoke of the collaboration with Bvlgari: “For this capsule collection, I wanted to express the bold and contemporary character of Serpenti. Snakes are wondrous and fascinating creatures of nature but with Bvlgari, they also became a symbol of glamour in constant evolution. Natural beauty meets human creation, all guided by a contemporary aesthetic.”



Vibrant colours and soft shapes refer to the snake’s natural beauty and a fresh, cool design represent Yoon’s design identity.

Inspired by the Tree Python of South East Asia, a species famed for its striking, artificial-looking colours and fascinating movements, Yoon has designed three new styles: the Serpenti shoulder bag, the versatile Serpenti belt bag and the dangerously tempting Serpenti Minaudière.



The Serpenti Shoulder bag embodies the luxurious spirit of the collection with a top handle and incredible soft quilted body in Nappa leather. Yoon adds an avant-garde touch with accentuated shapes and chunky metallic details. The top handle and shoulder strap allow for different styling options. This bag is available in black, bright blue, purple and bright green.


The Serpenti Belt bag comes in the same vibrant colour palette but adds an edgy modern style to the accessory and offers a number of styling possibilities. This bag is perfect from day to night thanks to its removable belt and detachable shoulder strap.



The Serpenti Minaudière evokes the wondrous heart shape that snake can take in nature. Coming in two versions – one in Black Nappa Leather and one in Aluminium – the ultimate evening accessory gets Yoon’s Tokyo style take through an unexpected nod to Bvlgari’s DNA as a jeweller.


Each style of the Ambush x Bvlgari collection is adorned with a camouflaged snakehead closure.



Yoon’s image extends to a range of small leather accessories including a heart-shaped coin case, three different credit card holders and a three-coil Serpenti bracelet in coloured Nappa Leather and metallic snakehead complement the collection.