Roger Vivier has unveiled its Autumn Winter 2025/26 campaign, “La Rose Vivier”, conceived as a film by Creative Director Gherardo Felloni and starring French actress Eva Green.
Set in the stillness of a Parisian palais, the campaign underscores the Maison’s ties to the French capital. The film opens with Green before a canvas of roses, wearing Virgule slingbacks from the season’s collection. She then appears absorbed into the painted world, blurring the line between reality and imagination.
Green, who previously fronted the Vivier Express II campaign, was described by Felloni as a natural choice for the project, embodying the spirit of Roger Vivier through her elegance and presence.
The rose motif, long associated with the House, serves as the central theme. Historically used by Roger Vivier in collaborations such as with milliner Suzanne Rémy in 1943 and during his work at Dior in the 1950s, the rose has been reinterpreted by Felloni with a modern approach. In the campaign, it becomes structural: sandals and pumps feature the redesigned Talon Épine heel, detailed with a thorn against silk satin petals. The Rose ballerinas and the silk Rose clutch continue the theme, with designs evoking a bloom in motion.
The campaign also reimagines Roger Vivier’s icons. The Belle Vivier returns in leopard pony calfskin, taken from the archives, and the Belle Vivier bag is refreshed in leopard and classic shades. The Viv’ Choc bag, which Green holds in the film’s opening, offers an architectural contrast to the organic rose forms.
The narrative follows Green as she disappears into this dreamlike landscape, while a guard searches through the empty galleries. The campaign balances absence and presence, cinema and fashion, heritage and innovation, with Green portrayed as both witness and apparition.
Eva Green, whose career includes roles in Casino Royale, Kingdom of Heaven and The Three Musketeers, will next appear in Blood on Snow, directed by Cary Fukunaga and due for release in 2026.
