Fred Jewellery Is Bringing Cote D’Azur Glamour To Kuwait City

Emma Hodgson   |   24-05-2023

Fans of Fred jewellery will be delighted to learn that the maison has opened a new boutique in the region. 

Situated in the heart of Salhia Mall in Kuwait City, the new store is inspired by the French Riviera. 

The elegant space includes flooring that evokes the Cote d’Azur seawaves and sand, along with blue accents and shades inspired by the light in the South of France. 

Meanwhile the light stone facade and FRED pattern gives the new boutique the label’s signature charm. 

The maritime theme continues in the boutique’s second space, which is decorated with designs inspired by sailboat ropes.

In the store’s final space, there is a sunset-inspired installation infused with shards of gold created by a mosaic artist.

At the new boutique, customers will be able to experience each of the maison’s signature high jewellery collections, namely Force 10, Chance Infinie, Pretty Woman, as well as the Riviera and Par Amour.