FENDI has announced the opening of its first dedicated men’s boutique in the region, situated in Mall of the Emirates in Dubai.
The new space promises to offer “the grandeur of Rome within the heart of the UAE”, while displaying the house’s Men’s Fall/Winter 2024 collection, designed by Silvia Venturini Fendi.
The boutique offers a modern interpretation of iconic FENDI patterns, through the fusion of plush furnishings, marble accents, and refined finishes while embracing a palette of masculine tones, inviting customers into a welcoming and refined atmosphere.
Leather goods and accessories open the boutique and are displayed upon rich Travertino Marble shelves that hang on walls made up of luminous green silk and balanced with silver metal dividers.
Centring the room, a luxe focus wall, made from Green Patagonia Marble, displays seasonal RTW looks highlighting them with a truly distinctive aesthetic.
The Men’s space continues past the focus wall, with lateral niches adorned with Travertino Marble shelves and a backdrop carefully crafted to showcase FEND’s Pequin striped motif, spotlighting the men’s footwear category. The salon area is anchored by a striking Blue Roma Marble coffee table and rich leather seating from FENDI Casa.
Further into the boutique space, the Men’s Ready-to-Wear section is surrounded with ribbed Travertino Marble drawing inspiration from ancient Roman architecture and FENDI’s heritage.
Decorated with three-dimensional FF logos designed by Karl Lagerfeld, the grand room harmonizes with the inviting opulence of a Blue Roma Marble coffee table and FENDI Casa couches, embracing natural tones to create a cosy ambience.
