Gucci has unveiled a new collaboration with outdoorsy brand The North Face.
The new partnership celebrates the spirit of exploration in all aspects of the word. The North Face famously dresses those who seek adventure, but the links between the two brands go deeper than this. The brand has always been committed to pioneering product innovation and enabling all forms of exploration.
Through his designs, Creative Director Alessandro Michele invited the wearers of his clothes to celebrate and express their own characters and personalities with a unique and powerful approach to freedom.
This cross-category collection for men and women comprises of ready-to-wear, soft accessories, luggage and shoes, as well as some unexpected pieces lined to the outdoor world including tents and sleeping bags.
The North Face x Gucci Collection is in line with the commitments of both the two brands to eco-sustainable activities. Luggage contains ECONYL® — a nylon fabric sourced from regenerated materials (from fish nets, carpets and other scraps) that can be recycled and recreated, aiding in decreasing its ecological footprint.
The colour palette was inspired by the 70’s and curated from The North Face materials library. Archival fabrics have been partially incorporated into the collection to give them a new life. Packaging for the pieces come in vibrant pink featuring The North Face X Gucci logo. The garment and carrier bags, boxes and pouches have been strategically designed to reduce the environmental impact at every step of creation. All paper and cardboard come from sustainably managed forest sources and an uncoated paper has been used to ensure it is fully recyclable.
The campaign to promote this special collection was imagined by Alessandro Michele and shot by Daniel Shea in The Alps. The view is led through the great outdoors by a group of Gucci-clad hikers who camp by the lakes. The forests and peaks of the region form a vast and breath-taking scenic backdrop to the imagery.
The collection will make its debut in China and a limited selection of The North Face x Gucci pieces will also be available on gucci.com, with some exciting online exclusives.
Credits for the campaign:
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Daniel Shea
Make Up: Thomas De Kluyver
Hair stylist: Alex Brownsell