Gwyneth Paltrow has appeared in her first high-fashion campaign in over a decade, as the face of Saint Laurent’s Spring 2025 collection.
The 52-year-old Academy Award-winning actress and businesswoman, known for her lifestyle brand Goop, was photographed by David Sims under the creative direction of Anthony Vaccarello.
In the campaign, Paltrow is seen in a series of monochromatic ensembles that reflect Saint Laurent’s signature style. One standout look features an oversized double-breasted suit, while another highlights a belted black leather jacket paired with angular cat-eye sunglasses.
This collaboration marks Paltrow’s first major luxury modelling engagement in over a decade. Her previous campaigns include partnerships with Coach from 2011 to 2012 and Tod’s in 2008, as well as beauty collaborations with Estée Lauder and Xeomin.
Paltrow’s involvement with the new campaign has been hinted at in recent months. Most noticeably when she attended the brand’s Spring 2025 runway show during Paris Fashion Week in September, seated in the front row wearing a sleek blazer and matching wide-leg trousers both by Saint Laurent.
The Spring 2025 collection, first unveiled at Paris Fashion Week, drew inspiration from Yves Saint Laurent’s personal style, featuring masculine suits with strong shoulders and matching ties, as well as more feminine, bohemian pieces like flowing paisley skirts and ornate brocade jackets.
