HUGO has announced a collaboration with Crunchyroll, the world’s largest anime-focused company, to launch the HUGO x Jujutsu Kaisen capsule collection.
The partnership fuses HUGO’s contemporary design language with the dynamic energy of the globally acclaimed anime series Jujutsu Kaisen.
The limited-edition collection, available from today, draws inspiration from the show’s second season and builds anticipation for its upcoming third. It features menswear and womenswear pieces that translate anime aesthetics into wearable fashion. Standout items include a reversible cotton jacket printed with bold graphics, a bowling shirt featuring key characters and scenes, and a selection of denim and printed separates that merge HUGO’s modern tailoring with the expressive spirit of Japanese animation.
Reflecting the shared themes of individuality, resilience, and connection, the collaboration aims to resonate with HUGO’s younger, culturally fluent audience. The capsule embodies the freedom and confidence of a generation that looks to gaming, anime, and streetwear as equal influences on personal style.
To mark the launch, HUGO will showcase the collection at ComplexCon Las Vegas, a convention celebrating pop culture, fashion, and innovation. The brand’s anime-inspired booth will display the full capsule and allow visitors to shop the pieces on site. Campaign visuals will run throughout the event, connecting the creative worlds of fashion and animation.
The HUGO x Jujutsu Kaisen capsule is available globally via hugo.com, in HUGO stores, and through selected wholesale partners from today.
