Loro Piana is honouring its long-standing connection with New York City through a special installation at Bergdorf Goodman, which is currently running, and will be on show until the 3rd November 2025.
The Maison’s collaboration with the landmark Fifth Avenue retailer features a striking window display, exclusive product launches, and a bespoke personalisation service for two of its most recognisable accessories.
The installation spans the windows of both the men’s and women’s stores, each designed to reflect Loro Piana’s craftsmanship and heritage. The women’s store also features a light installation across its façade, illuminating scenes that trace the Maison’s journey from Mongolian cashmere fields to its storied factory in Quarona, Italy, and on to New York. Inside, visitors can access a personalisation service for the Grande Unita scarf and Unito blanket, where expert artisans embroider initials onto cashmere pieces in a wide selection of colours.
Each window showcases a chapter in the House’s story. The displays, influenced by Art Deco design, include miniature wooden figures of Loro Piana artisans, symbolic depictions of Baby Cashmere goats, and nods to the thistle flower, part of the brand’s coat of arms since 1951. The men’s windows feature motifs such as vintage cars, fabric bales, and a loom weaving Pier Luigi Loro Piana’s declaration that “Luxury is inextricably linked to quality.”
To mark the occasion, Loro Piana has introduced exclusive garments and accessories available only at Bergdorf Goodman. Highlights include a rust wool overshirt for men and a grey cashmere ensemble for women, complemented by a cloche hat in bold animal print. Each piece reflects the Maison’s commitment to understated luxury and refined materials.
The partnership also underscores Loro Piana’s enduring bond with New York. The Italian House opened its first U.S. office in the city in 1989, followed by its debut concept store in 1994 between Park and Madison Avenues. Bergdorf Goodman began carrying its accessories soon after, later hosting a permanent Loro Piana corner. This 2025 collaboration continues that shared history, celebrating both craftsmanship and the creative spirit of New York.
