Louis Vuitton has unveiled its new Holiday 2025 campaign, Le Voyage des Lumières, a visual journey that captures the warmth and wonder of the festive season through the house’s timeless lens of travel and craftsmanship.
Centred around the interplay of light and motion, the campaign draws inspiration from the glow of Parisian sunsets, the iridescence of the aurora, and the flicker of bonfire sparks. Together, these motifs form a poetic tribute to the spirit of travel and discovery that has defined Louis Vuitton since its founding in 1854.
Le Voyage des Lumières celebrates the shared moments of connection that mark the festive season. Through a series of cinematic visuals and creative storytelling, the maison invites audiences to explore a dreamlike world where every glimmer evokes the joy of giving and the promise of new horizons.
The campaign highlights an array of Louis Vuitton creations across leather goods, ready-to-wear, accessories and travel pieces, presented through luminous settings that recall the radiance of festive nights. Each scene reinforces the house’s dedication to savoir-faire, blending heritage with modernity in its signature style.
From glowing trunks that symbolise journeys yet to begin, to reflective surfaces that echo the shimmer of holiday lights, Le Voyage des Lumières conveys a message of timeless optimism. It is an invitation to embark on a voyage guided by light, artistry and the enduring elegance of Louis Vuitton.
The Holiday 2025 campaign continues the maison’s tradition of blending artistry with emotion, reaffirming its position at the intersection of fashion, design and culture. Through Le Voyage des Lumières, Louis Vuitton illuminates the season with a story that is both universal and uniquely its own.
