Maison Safqa has officially launched its luxury private sales platform in Saudi Arabia, offering members exclusive access to premium fashion and lifestyle products at reduced prices. Designed for the modern Saudi consumer, the online service combines global high-end brands with a growing focus on regional talent.
The platform operates on a members-only model, hosting time-limited private sales of fashion, lifestyle and beauty items. Each sale is curated and available for a limited time, creating a sense of urgency and offering customers an exclusive shopping experience.
Maison Safqa aims to deliver a new way of engaging with luxury retail, offering access to prestigious brands in a manner that maintains their value and reputation. Co-founder and CEO Léa Mehaweg said, “Maison Safqa was built on the idea that each brand deserves a dedicated off-price sales channel to maximise its performance and reach without compromising the equity and name they have built.”
For brands, the platform offers a discreet outlet for previous collections that would otherwise remain unsold due to the fast-paced nature of the luxury fashion calendar. By presenting these collections in a controlled, members-only setting, Maison Safqa enables brands to protect their image while also reaching a targeted and style-conscious customer base.
The platform is now live across Saudi Arabia.
