Maison Valentino has officially appointed actress Dakota Johnson as its new global brand ambassador.
The announcement marks a significant collaboration between the Italian couture house and one of Hollywood’s most acclaimed talents, reinforcing the Maison’s ongoing dialogue between fashion, culture and artistic expression.
The partnership reflects Valentino’s commitment to celebrating individuality and creative authenticity. Known for her refined sensibility and understated elegance, Johnson is regarded as an artist whose personal style and cinematic career align with Valentino’s values of emotional beauty and craftsmanship. The brand describes her as embodying “modern elegance that is neither constructed nor performed, but lived.”
Johnson expressed her excitement about the appointment, stating that she was “elated to be joining the Valentino family” and “beyond happy to be reunited” with Creative Director Alessandro Michele. She added that she was “honoured and excited to begin this new chapter with a team of such wonderful and talented people.”
Dakota Johnson has built an impressive career across acting, producing and directing. She first achieved global recognition through her leading role in Universal’s Fifty Shades franchise, which grossed over a billion dollars worldwide. Since then, she has appeared in critically acclaimed films such as The Lost Daughter, Suspiria, The Peanut Butter Falcon, Black Mass and A Bigger Splash.
In 2019, Johnson expanded her creative portfolio by founding TeaTime Pictures, a production company through which she has produced and starred in a range of projects, including Splitsville, Daddio, Cha Cha Real Smooth and Am I Ok? Her most recent performance in Celine Song’s Materialists received strong reviews, and she will next appear in Verity, the film adaptation of Colleen Hoover’s bestselling novel.
