Fuzzy and enveloping, the Max Mara Teddy Bear Coat is like a warm enveloping hug – one, that is, of course, made of bougie luxury fabrics.
And, this autumn, everyone’s favourite fashion Teddy is celebrating its 10-year anniversary. 2023 marks ten gloriously chic years since the Max Mara Teddy Bear Coat became the bear most beloved by well-dressed women everywhere.
Since its catwalk debut in 2013 this plush, camel, faux-fur, cocoon-cut cover-up has enjoyed the status of icon. For stars of the red carpet and smart women the world over it remains the perfect expression of playful glamour.
To celebrate the landmark occasion Max Mara has revealed an exclusive line which will only be available at 10 key stores worldwide, including Max Mara Dubai Mall.
For the occasion, a new Sparkling Teddy Coat in camel colour or white will join the fuzzy fashion family. And, for the first time ever, there will be the Mini Teddy Coat for girls aged 5-12 with matching must-have accessories from adorable mittens and ear muffs to fluffy hats with teddy bear ears.
This spectacular 10th Anniversary of the Teddy Bear Coat will be supported by a dedicated advertising campaign shot by Tyler Mitchell and featuring Mariacarla Boscono who wears the iconic coat and spreads the message that is the mantra of every self-respecting icon: “I was, I am, I will be”.
Products from the limited edition range are available at Max Mara Dubai Mall and online.
