Miu Miu has revealed its Summer 2024 campaign which, according to the house, “celebrates the allure of bourgeois restraint and eternal elegance, all through a contemporary eye”.
The new campaign was shot in New York by artist Richard Kern and reflects his rich body of work as a portraitist in the city.
The multidisciplinary cast in the new campaign includes model Amelia Gray Hamlin, actor Jasmin Savoy Brown, creator Emma Chamberlain and singers Angel Haze and Lexie Liu.
Each is captured against a domestic backdrop – a kitchen, a sitting room, a shower room – an intimate and lived-in space that places both the subjects and their wardrobes firmly in the real world.
Discussing the new collection, the house said that it embodies “a rebellious and dishevelled sense of chic [which] undermines the polished perfection of traditional summertime ensembles.”
“linen slips, twinsets, Vichy checks, chambray denim, floral tea dresses, clean-cut cotton shirts and tailoring, technical nylons, jersey polo tops and tennis skirts. Traces of the imperfect – of the human and purposefully incorrect – are embraced alongside. The power of the unique and individual is allowed to shine,” the house continued.
Alongside, Miu Miu L’Été 2024 ready-to-wear is a dedicated Miu Miu L’Été swim-and beachwear capsule of bikinis and one-pieces, printed scarf tops and petticoats, puffy microminis and lightweight shirting in sunshine shades.
Miu Miu L’Été accessories include the Wander bag in natural wicker and cotton crochet-knit, wicker and striped cotton crochet-knit totes and baskets, mini bags, and the Ivy bag in white and natural raffia. Footwear includes Rivière sandals, deck shoes and eternal favourites: Church’s x Miu Miu and New Balance x Miu Miu shoes and sneakers.
