Miu Miu Unveils The House’s Star-Studded New Campaign For SS24

Emma Hodgson   |   29-01-2024

Luxury Italian house Miu Miu has released its latest campaign for the new season. 

Featuring an A-List cast including May Andersen, Emma Corrin, Angel Haze, Lexie Liu, Demi Singleton and Cailee Spaeny, the campaign includes a series of bold portraits, remarkable for both their simplicity and vitality, are captured in a space that is studiously hard to define.

The multi-disciplinary cast of actors, singers,and models is on the move: bags overflowing with possessions. It seems to suggest: are they on their way out or returning home; travelling to the beach or coming back from it? 

Materials in the collection are distressed and carry distinctive markings with pride. Pale cottons and linens are treated to evoke precious vintage finds. Memories are traced across surfaces, embedded in seams.

In this collection, purpose and function are subverted. Juxtapositions surprise: a bathing slip with beaded cocktail wear; a striped T-shirt with a gold brocade skirt.

The meaning of clothes connects. style is irreverent but always knowledgeable, conveying the complexity, layering and plurality of the world today. Time both drags and flies by. Expression and gesture shift.

The spirit is outward-facing and rebellious one moment, gently introspective the next. Overarching is a mood of positivity, of the joyful – of lives lived at their best.