British designer Paul Smith was inspired by the nostalgia of cinema and film sets for his Autumn/Winter 2022 campaign.
A series of colourful cinematic images captures surrealist film techniques and are inspired by the work of some of the industry’s greatest directors.
The designer also looked to some of the brand’s own archival images, drawing on Paul Smith advertisements from the 1990s and early 2000s which celebrated the joy of dressing up and the glamour, opulence and playfulness of old Hollywood.
Shot by photographer Johnny Dufort at a weathered country house staged to recall a movie set, the campaign features two distinct narratives: one of the actors on set and the other of the antics they get up to when off set, away from the cameras.
The images make use of blur, flashes and glares to emphasise the richness of the colour palette while visible shadows of lighting equipment and rigging are intentionally kept in to emphasise the artifice and as a tongue-in-cheek nod to the construction of the image.
Key pieces featured for men include a series of bold coloured suits in red, green and blue, the placement Stem Floral printed shirt, the Starlet print camp-collar shirt, Signature Striped mock neck sweater, checked outerwear, Solar Floral printed corduroy trousers, a shearling parka and the showstopping Zig Zag print mohair sweater.
For women, hero pieces include a cashmere corduroy suit in hot pink, the Moonlit Palm Floral evening suit, the Solar Floral printed midi dress, a pair of jacquard Zig Zag patterned trousers and matching jacket, a leather and shearling jacket, and the Stem Floral patterned shirt and coordinating trousers.
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