Prada has opened a new flagship store in Doha, Qatar at the luxurious Place Vendôme Qatar.
Located within the country’s most talked about luxury shopping destination the new outlet features an original visual identity, as well as exclusive furnishings that embody the Prada brand.
The new space is set to become one of the brand’s most important boutiques in the Middle East with a total area of almost 660 square metres. It will house ready-to-wear collections for men and women as well as the latest season’s bags, accessories and footwear.
On the ground floor, visitors will find the men’s and women’s ready-to-wear collections with dedicated and separate entrances, as well as private areas for a unique shopping experience.
The store’s internal façade is defined by large, illuminated display windows, while display walls are enriched with luminous frames. The black and white checked floor is a reference to Prada’s origins and to the historic store in Galleria Vittorio Emanuele II, Milan.
The key elements of Prada are enriched by new furnishings with details in crystal and metal, and by pieces designed by Italian designers from the 1950s, both in their original versions and reproduced exclusively for Prada. Among these, the sofas and seats by Osvaldo Borsani in green velvet, the BBPR green marble tables, the Gio Ponti Doria seats, together with coffee tables reproduced exclusively for Prada.
The women’s area covers approximately 300 square meters: a cosy space in the centre – offering accessories – includes a comfortable sitting room. The women’s area also offers an exclusive selection of evening dresses and large fitting rooms. The footwear display completes the proposals for women.
The men’s area spreads over two large spaces of about 150 square meters each, one dedicated to leather goods, accessories and footwear and the other dedicated to ready-to-wear and travel items.
