Prada Reveals a New Campaign to Celebrate the Lunar New Year

Lindsay Judge   |   04-01-2023

Prada celebrates the upcoming Lunar New Year of the rabbit with the Memories of Beauty campaign, which celebrates memories and the sharing of happy moments connected to the occasion.


The campaign stars renowned singer Cai Xukun, actress Chunxia and actress Du Juan and was shot by up-and-coming photographer Nick Yang who is known for his poetic work that captures the sensual and surreal aspects of reality.


Bai Yufan


To mark the launch of the campaign which will appear across Prada’s platforms this month, the brand is presenting an exclusive selection of men’s and women’s ready-to-wear pieces, as well as bags, footwear and accessories.


The highlight of the women’s items is the new Prada Moon bag, a contemporary reworking of an iconic 2000s model with a harmonious and bold style.


Du Juan


The men’s selection includes velvet garments, austere twill jackets, brushed leather lace-ups, square bags stamped with the Prada triangle logo and nappa leather sneakers with large volumes. The collection is available from January 2023 online at and in selected Prada stores.


The campaign also invites WeChat users to create their own custom portrait combining an image of an object from their Lunar New Year celebrations and a current photo.


Cai Xukun


Talents: Cai Xukun, Chunxia, Bai Yufan, Du Juan Campaign Photographer: Nick Yang
Still Life Photographer: Zhongjia Sun