Prada has announced its ready-to-wear and accessories to mark Ramadan and Eid 2024.
The campaign for the new capsule is set against a boundless stretch of desert sand and an endless sky which meet at the horizon.
Within the evocative setting, there are translucent installations in bold hues and reflective surfaces which emphasise the natural elements in an unexpected play on perspectives.
The harmonious pairing of shadows and transparency is also reflected in the special exquisite selection of men’s and women’s ready-to-wear and accessories for the occasion.
The women’s offering comprises pastel-coloured chemisier dresses, tops, and trousers, made of weightless fabrics and embellished with matching feathers or with exquisite embroidery incorporating mirrors and crystals for added brightness.
Silk pajamas with sophisticated all-over prints couple with trench coats in warm shades. A new interpretation of the iconic Prada Galleria bag, made of Saffiano leather with delicate floral prints or sparkling studs is the highlight of the Ramadan Collection. These looks are punctuated by minimal satin or patent-leather slippers and brushed leather slingbacks.
Fine cashmere and lightweight silk mohair dominate the men’s items: trousers, shirts, and polo shirts with long or short sleeves in stylish, neutral shades, paired with sandals with criss-cross upper and travel-inspired Saffiano leather bags.
The collection is available now at Prada boutiques in the region and online.
