Pucci unveiled its latest collection in Rome this week. The VERY VIVARA Spring/Summer 2024 collection by Camille Miceli was revealed against the fabulous backdrop of the Palazzo Altemps.
The Vivara print is a key part of the Italian house’s heritage, with Pucci first creating the design in 1965, inspired by a small island near to Capri and the Mediterranean Sea.
Dubbed “An escape to Rome” the show featured icon Christy Turlington who opened the show, alongside Eva Herzigova, Mariacarla Boscono and actress Isabella Rossellini who closed the runway.
The show was an ode to a famous 1990 photoshoot that pictured Rossellini in front of a Vivara background, shot by Steven Meisel.
In the show notes which accompanied the release, the house said “The Eternal City and the psychedelic world of Pucci are mixed, providing the ultimate canvas for Vivara”.
