Saint Laurent has revealed its largest and newest boutique at its historic home in Paris on the Champs-Élysées.
“I wanted to realize one of Yves Saint Laurent’s wishes when he arrived in Paris and said he wanted his name to be written in fiery letters on the Champs-Élysées,” explained Anthony Vaccarello.
With this boutique, Anthony Vaccarello introduces an entirely new design concept which aims to instil a sense of discovery at one of the world’s most emblematic addresses, while celebrating the essence of the original architectural elements.
The building’s restored Haussmannian facade announces the arrival of Saint Laurent’s latest interpretation of modern luxury, while the striking, luminous interior features a series of unique spaces that flow naturally and create an engaging experience for clients. T
Throughout the vast space, a tension between rough textures and precise details generates a new paradigm for a luxury shopping environment.
At once raw and refined, the thoughtful design guides visitors through distinct but unified rooms. Marble displays frame the brand’s collection items as precious objects while encouraging clients to engage with the products on view.
Among the boutique’s many highlights are a double-height foyer featuring a neon light sculpture by artist Cerith Wyn Evans and commissioned by Saint Laurent, a variety of sensuous surfaces and curving staircases in black-lacquered wood, and a serene private garden accessible to clients. Several Donald Judd furniture pieces are displayed throughout.
The house’s complete offering will be available at the Champs-Élysées boutique, including men’s and women’s ready-to-wear, handbags, shoes, accessories, and fine jewellery. A special assortment of items has also been curated for the space, reflecting its elevated nature.
The Saint Laurent Champs-Élysées store is open now at 123 Avenue des Champs-Élysées.
