Salvatore Ferragamo Presents its Latest Advertising Campaign

Lindsay Judge   |   05-08-2020

Discover the Autumn/Winter 2020 Advertising Campaign “Perspectives” by Salvatore Ferragamo.


The new campaign represents a new way of seeing things and embraces the ways we all interpret the world around us differently depending on our viewpoint.


This collection is designed to evoke your emotions and give a new perspective on the world. Designer by Creative Director Paul Andrew the collection features bold rich colours and statement pieces.


The campaign brings these designs to life with a series of modern images decorated with flashes of colour and interesting angles.



Paul Andrew said: “I wanted to create an elevated and colorful campaign that invites the viewer to appreciate the craft and beauty in individual pieces and simultaneously appreciate the impact when the collection is coordinated into toe-to-head looks.”



“It’s a campaign about the relationship between depth and surface, that plays foreground against background in a way that provokes the eye to focus – to seek out beauty. There was also an additional interplay between the personalities of Mariacarla, Malick and Luca that contributed an extra depth and dimension to the final photographs. This is a time to question our ways of seeing to enable us to see the world afresh, and in some small way I hope this collection helps to provoke that.”



The men’s and women’s ready-to-wear and accessories collections are available this autumn.