See Chanel’s New Coco Beach 2021 Campaign

Lindsay Judge   |   14-06-2021

Photographed by Oliver Hadlee Pearch, Chanel’s new Coco Beach campaign stars singer Angèle.

 

The young singer and Chanel ambassador is shown on a vast expanse of sand, in an atmosphere where dawn and dusk meet, representing the moment of sunset on a summer’s day.

 

 

“The prints in the collection remind me of Hawaii, on the bucket hats, summer shirts and Bermuda shorts, whose cuts I love, it’s all very summery,” says Angèle.

Dedicated to the beach, the collection features floral motifs of camellias intertwined with the House’s double C on blouses, shorts, cycling shorts and swimsuits.

 

 

The accessories – bucket hat, beach towel and wake surfboard – also feature these motifs.

 

A line with a resolutely sporty energy, combining feminine and masculine, and where refinement is the keyword, as shown by the jackets and blouses in cotton poplin, muslin or terry towelling worn over swimsuits embellished with a bow.

 

 

This collection also celebrates the freedom of movement so dear to Gabrielle Chanel: “Comfort has always been important to me because I’m very active,” says Angèle. “I find it hard to wear things that restrict my movements. And sometimes it’s to the detriment of style, because what’s comfortable is not always the most beautiful. But at Chanel, there’s always been this desire to combine the two. That’s what really attracts me to this House and to the history of Gabrielle Chanel, what she wanted to bring to women, this liberation.”

 

 

A vision shared today by Virginie Viard. “She’s a woman I admire a lot for her work, her history, her career path, her humility and her passion. She is attentive to the world, to the era and its evolution. She also listens to women, and what they have to say, and she puts them at the heart of her work,” Angèle confides before concluding: “I loved doing this campaign because it reinforced the path I have chosen: to continue something light and joyful.”

 

The Coco Beach 2021 collection is now available in the seasonal Saint-Tropez boutique as well as in the ephemeral boutique on Jeju Island in South Korea, as well as in a selection of CHANEL boutiques around the world.

 

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