At Louis Vuitton, travel goes beyond discovering a physical destination, it is equally a process of self-discovery, a personal journey.
The House’s new brand campaign “Imagination takes flight”, is a voyage transcending the times, an emotional journey across landscapes and borders, an innocent curiosity for what lies both beyond and within.
Photographed by Viviane Sassen come to life as the core values of the House are translated into imagery: the Art of Travel, dreams and escapism, transmission from generation to generation, and continuous optimism.
The new Campaign anchors Louis Vuitton’s roots, reminding us of its DNA and its Core Values of freedom, travel and transmission. Products take a side-step as the Art of Travel is put at the forefront.
Shot in Iceland, the campaign features magical images of children exploring the Icelandic landscapes, dreamlike settings with an optimistic outlook on the future. A complete local Icelandic team, including school children, helped make this campaign possible.
The campaign will be unveiled globally on 31st October.