This year, Net-A-Porter has announced its most expansive curation of Middle Eastern brands to date, in honour of the month of Ramadan.
The carefully curated offering was the result of data insights that highlighted the demand for local talent, inclusive sizing, tailoring, fine jewellery and lifestyle products. Regional ready-to-wear brands including Reem Acra and Taller Marmo are joined by homeware brands such as Nimerology and fine jewellery brands such as Ananya. The edit features exclusive pieces from designers such as Elie Saab, Galvan, Oscar de la Renta, Marchesa Notte and more.
For its latest Ramadan campaign, Net-A-Porter took to the winding alleyways of Al Fahidi Historical District, known as Al Bastakiya in Dubai to shoot a series of images that pay homage to Ramadan festivities and nostalgia through vivid hues, dramatic silhouettes and Arabesque features.
“Two years into the journey of NET-A-PORTER Arabi, we’re finally heading towards our north star. This Ramadan campaign offers a message of inclusivity, optimism and kindness. All of which represent the sustainable values of the Holy Month. The exclusive product offering this year is bigger and more colourful than ever to truly capture the spirit of the occasion” Said Nisreen Shocair, CEO YOOX NET-A-PORTER, Middle East.
The collection is now available to shop online at www.netaporter.com