Prada has opened an exclusive pop-up boutique at Mall of the Emirates featuring the Prada Outdoor collection.
The collection is part of a global project that sees capsule collections around the world, reflecting their local environment.
In the UAE, the collection is focused around the beach, the desert and relaxing in the sun. It features everything from Prada tents, to beach bags, to surfboards to inflatables (and there’s even something for dogs!
Running from 25th May until 6th June the pop-up which is located at the Central Atrium at Mall of the Emirates, is designed as a fun-filled beach complete with sand dunes, rocks and white and blue tents and sunshades. The immersive experience invites guests to discover all that the world of Prada Outdoor has to offer.
Re-Nylon, Prada’s recycled nylon appears in the form of beachwear, white T-shirts are covered with crystals, chiffon slip dresses with sequins recreate the crystalline iridescence of water, and beautiful floral embroidery brightens up tunics, vests and t-shirts made of white cotton jersey.
The men’s attire has a similar feel: terry garments with a casual, fifties look; regular and Bermuda shorts made of stretch poplin in bright block colours or with an iconic striped pattern; bowling shirts with a mix of trademark prints; black and white sweatshirts – recalling a new form of uniform – with a three-dimensional Prada logo; and extremely lightweight perforated Nappa bomber jackets.
Accessories come in a range of unusual and vibrant materials. Highlights include a multicoloured cotton drill and woven straw shopping bags, and mini bags made of wicker and leather with a chain or soft terry with an embroidered logo. Scarves decorated with beach prints and wooden jewellery with silver charms sit alongside beach accessories including balls, inflatable rings and mattresses, terry beach towels and cushions, and picnic sets with lunch boxes and water bottles.
The collection is rounded off by a range of sports accessories: surfboards with nylon covers, snorkelling masks, flippers and water shoes, not to mention rackets, skateboards, frisbees and beach volleyballs – everything you need for a sunny day out!
The pop-up will run at Mall of the Emirates, Dubai from 25th May to 6th June