Louis Vuitton has launched the house’s Spring 2024 Men’s Capsule Collection in collaboration with Tyler, The Creator.
Offering an extension of Pharrell Williams’ vision at Louis Vuitton, the Men’s Creative Director invites his long-time friend and collaborator Tyler, The Creator to conceive a standalone proposal for the maison.
The capsule collection exercises the savoir-faire of Louis Vuitton through the artist’s inimitable creative lens and serves as a demonstration of the LVERS community: a global artistic network connected by an appreciation for the discernment and craftsmanship core to Louis Vuitton.
The collaboration builds on the ongoing relationship between the Maison and Tyler, The Creator, who most recently composed the soundtrack for its Fall-Winter 2022 Men’s Show.
The collection stages an instinctive union between the visual universes of Tyler, The Creator and Louis Vuitton: a fusion of the signature preppy sophistication popularised by the artist with the elegant dandy dressing established by Pharrell Williams at the Maison.
It is expressed in trans-seasonal silhouettes founded in the colours and functions of Spring. Melding Tyler, The Creator’s iconography with that of Louis Vuitton, the emblem of the collection is a Craggy Monogram hand-drawn by the artist himself. Rendered in chocolate, vanilla and pastels, it evokes the creamy colours and liquefied textures found in the patisserie.
Hidden within LV Flowers are representations of daisies and Airedale Terriers, recurring motifs in the visual universe of the artist. The uneven shapes of the Craggy Monogram are echoed in lines and details throughout the collection.
Discussing his first collection for the house, Tyler, the Creator said “My main focus was making things I would wear all the time. I dress the same in a meeting as I do a performance or grocery store trip, so hand drawing the monogram felt like the perfect balance to me. The chessboard is one of the greatest things I’ve made and is definitely my favourite thing from the collection. The team was great to work with, it kinda felt like ‘Big’ with Tom Hanks. P has always left a door open for me, but I still can’t believe this one.”
