Golden Globe-nominated actor Jamie Dornan and singer-songwriter Omar Apollo both star in the new campaign for LOEWE SS24.
The exquisite photoshoot, captured by David Sims, focuses on off-guard moments within a performance or key moment in their work.
Pensive and intense, Jamie is pictured as though he’s at an audition or screen test, leaning on a beaten leather chair in a non-descript environment, resting on a wall, sitting on a ladder in what looks like an atelier.
Omar, in turn, is pictured performing on a circular stage lit by bulbs, a chrome microphone in his hand, or entering a glittery room.
Expressions are intense, time seems to have been frozen. The intimacy of conversational emotion and the raw energy of performing come forward. The leathers, the knits, and the glittery surfaces of the clothes Jamie and Omar wear are depicted in their eerie normality, their textures becoming evident, while accessories create further nuance to the characters, suggesting other gestures: the Screen sunglasses shielding the gaze, the Puzzle Fold tote and the Puzzle bag held in the hands as the bodies lean. The still-life pictures are just as performative, depicting bags and shoes as caught in action too: collapsing, folding, standing on a podium.
