Tod’s Celebrates Significant Expansion Across The GCC

Emma Hodgson   |   05-07-2024

Luxury Italian house Tod’s is celebrating several new boutiques opening across the region.

It recently announced four new outposts in the region, along with the launch of its e-commerce platforms in the UAE and Saudi Arabia. 

The Regional e-commerce is bilingual, in both English and Arabic and allows loyal clients to source international Tod’s products from around the world.

Meanwhile, four new in-person Tod’s boutiques are situated in Dubai Mall Galeries Lafayette, Manama Marassi, Abu Dhabi Galleria, Riyadh Kingdom Center and Dubai Mall Level Shoes. 

Tod’s at Riyadh Kingdom Center KSA

The new Tod’s Boutiques host the house’s ready-to-wear and accessories collections for men and women, including the iconic Gommino and the exclusive customisation service My Di Bag, to make the Brand’s Di Bag even more special, allowing clients to personalise their very own version, through initials or special lettering in selected colours. A celebration of artisanal experience and creativity gives life to a unique piece.

Tod’s Di Bags SS24

Tod’s is one of the few luxury houses to have a significant history in the region, having been present in the GCC for more than 20 years. 

Tod’s was among the first luxury brands to believe in the Arabic market and in the customers’ positive response to the values of quality, craftsmanship and Made in Italy.

In 2001 Tod’s opened its first boutique in Dubai followed by Beirut, laying the foundations for an expansion that today includes nine boutiques.

Tod’s Di Bags SS24

Discussing the exciting recent expansion across the region, Tod’s General Brand Manager, Carlo Alberto Beretta said “Tod’s has been present in the GCC for the past 20 years and these new openings together with the launch of Tod’s e-commerce reinforce the relationship of our Brand with the Etoile Group and our loyal clients in the Region. Our plans of expansion will continue in the upcoming future, to strengthen our network of Boutiques in the Region and to meet the needs of a refined clientele who appreciates our products, which include our iconic accessories as well as the full ready-to-wear collections”.