Tod’s reconfirms its mission to support young creative talent with the new “Re-Generation” project for Tod’s Academy students, focused on sustainability.
Tod’s Academy has partnered with Istituto Marangoni in Milan and Florence on a new project aimed to interpret the brand’s historic codes in a more sustainable way.
The students who excel in the advanced training in art, fashion and design, have developed a series of projects that reinterpret Tod’s codes in a green and environmentally friendly way.
A number of internationally renowned mentors have worked closely with the students, providing their knowledge and experience to guide them on their creative journey. The students have had the opportunity to deepen their understanding of the world of design and production by becoming more familiar with Tod’s and the skills of its craftsmen.
With this collaboration, Tod’s is strengthening its commitment to the younger generation and the preservation of traditional crafts combined with innovation. It highlights the importance of giving young talents the chance to realise concrete projects during their design path. Sustainability has long been a central element of all the initiatives developed by the company, with a view to looking to the future with respect for the environment and a strong work ethic.
Tod’s Academy is a laboratory of ideas based at the brand’s headquarters in the Marche region of Italy, a place where innovative concepts meet the know-how of Tod’s, and where artisans accompany and help young people develop their skills. This collaboration with Istituto Marangoni subsequently follows the previous cooperation with Central Saint Martins, University of the Arts London, the Academy’s first success story.
See more of the project across Tod’s social media channels.
