Valentino’s Le Blanc concept has landed in Dubai. Presented at The Dubai Mall boutique the concept offers customers the chance to experience a made-to-order service and immerse themselves into the Le Blanc world through an exclusive installation.
The Le Blanc collection, which was designed by Valentino Creative Director Pierpaolo Picciolo was first presented at the Spring/Summer 2020 show and is the House’s translation of its Haute Couture values into prêt-à-porter.
The collection comes from the idea of translating the concept of couture for today’s modern world and the idea of sharing the care and details that the concept of Haute Couture possesses with a wider group of people.
The Le Blanc collection itself is created completely in white, symbolising opportunity. The collection features the essential pieces of a woman’s wardrobe including the white shirt, the shirtdress, dress, pencil skirt and Bermuda shorts, all of which have been reinterpreted with the richness of couture in cotton poplin, demonstrating how the ordinary can become extraordinary.
Two looks from the collection will be available as a made-to-order service in selected Valentino boutiques worldwide, including Dubai. The two white shirts will be available with six different ts and various embellishments, offering each customer a personal experience. The Valentino Garavani SuperVee bag will also play an important role as part of the collection and will be presented in a new pure white colour in Dubai as well as in Beijing and Singapore.
The boutique will feature all-white installations made of giant 3D flowers and hanging elements, unique imagery. The special set up will evoke the mood of the Valentino SS20 collection.
The Le Blanc project will be offered at The Dubai Mall from March 8th to 11th and at Mall of the Emirates from March 12th to 14th. A pop-up store at Level Shoes will complement the prêt-à-porter with a new accessories range.