Selina Gomez and Coach present their second collaboration, which is available to pre-order online from today.
Steven Meisel / Courtesy of Coach
The new capsule includes bags, accessories and for the first time, ready-to-wear. The 24-year-old and brand’s creative director, Stuart Vevers, revealed some of the key pieces which centre around a lilac colour palette and a rabbit motif.
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Selena Gomez Designs Her First RTW Collection For Coach
The hooded sweatshirt stands out for the message on the back that reads ‘Not perfect, always me’ which reflects the singers openness on social media.
Steven Meisel / Courtesy of Coach
The second edition will hit the stores at the end of this month and in our interview with Gomez during the release of her debut collection, she said”
“He [Vevers] really wanted to make a young girl feel cool, but in her own right. I identified with his passion for Coach as an American brand. Now, Coach is like family. In every kind of work project or business venture I undertake, I always want to make sure I love the people that I’m around.”
Steven Meisel / Courtesy of Coach
Gomez and Vevers kicked off the partnership is on 2016 and since then Coach has seen a resurgence in fans connecting with it’s youthful message. During the announcement that the star will expand her contribution into ready-to-wear, the creative director said in a statement:
“I always look forward to designing with Selena because she has a strong point of view. We wanted to bring cool new ideas to the table and I loved getting her take on clothes as much as accessories this time around.”
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We will see you at checkout on August 31.
