A DAY and a DATE not to be missed Spotlight on the “Presidents’ Watch”

Lara Mansour   |   11-11-2015


To celebrate the launch of the new Oyster Perpetual Day-Date 40, Chronora Rolex Boutique, Downtown Beirut, is proud to have hosted its first international Rolex exhibition paying tribute to the “presidents’ watch”, the symbol of excellence and prestige introduced by Rolex in 1956.

Leaders and achievers were invited to gather under the trees of the Samir Kassir Garden for a cocktail inaugurating this exclusive “presidential” event. The exhibition continued over three more days, during which Rolex aficionados , were invited, in collaboration with The Agenda Beirut, Executive Magazine and Platform Horizon, to partake in three private workshops for a deeper initiation into the Rolex Day-Date 40.

The Lebanese public was also invited to discover the history of the Day-Date through information panels, presented on an impressive structure inspired by the model’s iconic President bracelet. In addition to 3D animations, stories, archive photographs and an exploded view of the new Day-Date 40’s innovative mechanical movement, several of the new collection’s models were on display.

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