Max Mara merged the boundaries of femininity and masculinity with a playful show at Milan Fashion Week for its Spring/Summer 2020 presentation.
With a show-stopping model line-up that included fashion week regulars Gigi and Bella Hadid and Kaia Gerber the Italian brand presented a colourful collection that broke classic style rules.
Feminine tailoring was given a masculine twist with the addition of oversized shirts Windsor knot ties and utility pockets. Juxtaposed against knee-high socks and braided hair this quirky twist on classic tailoring brought together to moods.
The colour palette which started with shades of grey moved into soft lilac and blues before bursting into a pastel-toned rainbow.
After the tailoring casual dresses were paired with blazers and jackets and paisley prints were seen on dresses and shirts. Materials were floaty and easy to wear – the sharp tailoring was complemented with a much softer side of ruffles and flowing silks.
Classic jackets were, in true Max Mara style in their masses. Various lengths, cuts, colours were layered over tailored looks or loose flowing dresses.
The finale of asymmetric hemmed silk dresses in various pastel tones had us dreaming of summer already.