Assouline presents a new book dedicated to the legacy of the Expo 2020 Dubai’s UAE Pavilion.
© Dany Eid
This impressive falcon-shaped structure became an icon of the country’s Expo thanks to its awe-inspiring architecture and fascinating content. Commissioned by the UAE Ministry of Culture and Youth and situated in the heart of the landscape of Expo 2020 Dubai, the UAE Pavilion invited visitors to discover the UAE as the Land of Dreamers Who Do.
© Smith & Foulkes:Nexus Studios for the UAE Pavilion Expo 2020
It told the story of the country’s past, present and future, and its ability to always look forward while honouring the past. The Pavilion featured an immersive experience that showcased technology innovation and heritage.
© Katerina Premfors for the UAE Pavilion Expo 2020
Now for the first time, a book is honouring the legacy of the Pavilion, allowing readers to return to that memorable year and rediscover some of the highlights. It invites readers to once again experience and immerse themselves in the beauty, simplicity, and natural diversity of the UAE. Ambition and humanity; authenticity and openness; optimism and resilience – these are the values underpinning the story of the Land of Dreamers Who Do and embodied within this exceptional volume.
© Smith & Foulkes:Nexus Studios for the UAE Pavilion Expo 2020
“Land of Dreamers Who Do” offered a visitor experience that engaged the senses, which included the creation of two bespoke scents used at specific points, bringing the narrative to life by evoking scent memories of the UAE. Each book has pages imbued with “Desert of Dreams,” one of these signature scents, giving readers a unique insight into this special encounter with the spirit and character of the UAE.
© Katerina Premfors for the UAE Pavilion Expo 2020
Available at Assouline outlets in the UAE. RRP 760AED.
