Apple Announces a New Era of the iPhone With iPhone 12

Lindsay Judge   |   14-10-2020

Apple has unveiled its new iPhone 12 and iPhone 12 mini complete with a beautiful new design and 5G technology.


The most innovative iPhone yet, the new models include A14 Bionic, an advanced dual-camera system, and edge-to-edge Super Retina XDR display for a brighter more immersive viewing experience and Ceramic Shield front cover.


The Apple-designed A14 Bionic, the fastest chip in a smartphone, powers every experience on iPhone 12, allowing for a smoother, faster and more technologically advanced experience.


Apple iPhone 12


The advanced dual-camera system delivers new computational photography features and the highest quality video in a smartphone.


The arrival of 5G marks the beginning of a new era for iPhone and we’re thrilled to bring these impressive new capabilities to our customers with iPhone 12 and iPhone 12 mini,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “We’re once again pushing the boundaries to deliver incredible computational photography advancements, Super Retina XDR displays, and the biggest leap in durability in iPhone history with the new Ceramic Shield front cover. Available in two great sizes, iPhone 12 and iPhone 12 mini take design to a new level in a new form factor that’s as beautiful as it is durable, and makes it easier than ever for customers to find the perfect iPhone to fit their lifestyle.”


Apple iPhone 12


iPhone 12 models also introduce MagSafe, offering high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone. The two sizes of iPhone 12 are available in five aluminium finishes, including blue, green, black, white, and (PRODUCT)RED.


Also unveiled were the iPhone 12 Pro and iPhone 12 Pro Max with 5G.


Apple iPhone 12 Pro


These larger models again feature the powerful A14 Bionic, all-new design with Ceramic Shield, pro camera system, LiDAR Scanner, and the biggest Super Retina XDR display ever on an iPhone.


The two phones use a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of iPhone.


Apple iPhone 12 Pro

“This is a huge leap for iPhone, bringing the best 5G experience in the market and delivering our most advanced technologies to users who want the absolute most from their iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Each generation of iPhone has changed what we expect from a smartphone, and now with 5G, iPhone 12 Pro provides a new generation of performance. Our tight integration of hardware and software enables incredible computational photography features like the expansion of Night mode to more cameras, and introduces support for HDR video with Dolby Vision. A state-of-the-art LiDAR Scanner means users can experience AR like never before, and also offers benefits to the camera with faster autofocus in low light and the introduction of Night mode portraits. These experiences and so much more make this the best iPhone lineup ever.”


Pre-orders for iPhone 12 begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 mini will be available for pre-order beginning Friday, November 6, and in stores beginning Friday, November 13.


iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB models in graphite, silver, gold, and pacific blue starting at AED 4,199 and AED 4,699, respectively. Customers can also get iPhone 12 Pro for AED 3,139with trade-in and iPhone 12 Pro Max for AED 3,489 with trade-in from, in the Apple Store app, and at AppleStore locations.9 iPhone 12 Pro and iPhone 12 Pro Max are also available through Apple Authorized Resellers and select carriers (prices may vary).