Giorgio Armani Launches New Book “Armani Fiori” Where Design And Nature Merge

Emma Hodgson   |   15-09-2023

This September, Giorgio Armani releases a unique project, “Armani Fiori”. A new book which explores the connection between the world of flora and design.  

Discussing the new launch, Giorgio Armani said: “Harmony is what the world of flowers suggests to me. A harmony of shapes and colours, but also of nature and culture, of wild beauty and creativity. An absolute union of thought and spontaneity, resolved in shapes and colours that touch the gaze as much as the heart.”

“ Working with flowers, or around flowers, is exciting, for the creativity and vitality of nature shines through in all its glory, in turn inspiring human creativity. I like the idea of disciplining the exuberance of botany, yet allowing that exuberance to take hold of me. It is always a dialogue, enriching and full of surprises,” he continued. 

The new tome narrates the essence and beauty of Armani/Fiori which was established in Milan in 2000 with the opening of the Armani/Manzoni 31 store and is also present in Dubai, Kuwait City, and Hong Kong.

“Armani Fiori” is a journey into the creative universe of Giorgio Armani, where design and nature merge to create unique floral arrangements and refined floral designs.  The floral arrangements are associated with the stylistic universe of Giorgio Armani and his creations in the fields of fashion, home decor design, and textiles.

The new book will be available from 19th September 2023.