Museo Salvatore Ferragamo Presents Its First Exhibition Dedicated to Sustainability

The House of Salvatore Ferragamo has curated an exhibition exploring the worlds of fashion, green art and experimentation with alternative materials.

The house of Salvatore Ferragamo has curated an exhibition exploring the worlds of fashion, green art and experimentation with alternative materials. Sustainable Thinking, which will run at the Museo Salvatore Ferragamo in Florence until March 2020, will celebrate the house’s ability and desire to embrace sustainability in the luxury fashion world as well as the revolutionary use of natural, recycled and innovative materials by the brand’s founder himself; Mr Salvatore Ferragamo.

Designed by Stefania Ricci, Director of Museo Salvatore Ferragamo and Fondazione Ferragamo, the exhibition explores the issue of sustainability through artistic and cultural works that highlight key issues in the field and embrace the use of diverse materials.

Sustainable Thinking presents the work of artists and international fashion designers who have interpreted their idea of a more mindful relationship with nature and its deep connection with technique, the use of organic materials and creative recycling, to highlight the importance of a collective commitment and a more enlightened way of thinking embraced by all.

Materials are a common theme throughout with a look to the natural materials including hemp, cellophane and fish skin, researched by Salvatore Ferragamo in the 1920s. Secondly, recyclable materials are explored in the form of installations created using ancient crafting techniques and the art of recycling and the rediscovery of handcrafting traditions, which are fundamental aspects of sustainable thinking.

The exhibition will also feature some of the original shoes created by Salvatore Ferragamo from years ranging between the 1920s and 1950s. To commemorate the event the house has recreated five iconic shoes from the brand’s past, celebrating the founder who loved to experiment and embrace the art of recycling and sustainability through his collections.

Open until 8th March 2020 at Museo Salvatore Ferragamo, Florence, Italy.