Audemars Piguet Opens a New Sustainable Hotel in Switzerland

Fiona Lee   |   03-06-2022

Inspired by the Vallée de Joux, the new Hôtel des Horlogers opens its doors in Switzerland and is an architectural and sustainable innovation.


If you’re travelling to Switzerland this summer or are looking for a sustainable getaway experience, then Hôtel des Horlogers has just opened in Le Brassus, the home of Audemar Piguet’s stunning museum; the Musée Atelier Audemars Piguet, and it’s the perfect location to discover more about the heritage and craftsmanship of the brand, whilst being surrounded by stunning scenery.


Inspired by the Vallée de Joux, the home of watchmaking, the hotel has been designed by Bjarke Ingels Group (BIG), and brought to life by Swiss architecture office CCHE the two partners who also signed the Musée Atelier Audemars Piguet situated a few steps away. The hotel was designed after Bjarke Ingels fell in love with the Risoud Forest that borders the Vallée, and specifically conceived the hotel so that all the rooms would offer a breath-taking view of the region.



Departing from the usual codes of hotel architecture, the building consists of slabs that gradually descend towards the valley meadows and building blocks form a series of berms lined with varied trees and plants.


Inside, simple lines and a refined contemporary style contrast with the more sinuous and rustic architectural elements that visitors can admire as they progress inside the building. An interior passageway follows the hotel’s atypical zig-zagging structure and connects the 50 rooms, varying in type from the Valley Guest Room to the Signature Suite. The hotel also encompasses two restaurants and a bar as well as a wellness centre and two seminar rooms.



Not only does this hotel stand out for its incredible, unique architecture, but it has also implemented a holistic sustainable approach. From the building’s materials to its day-to-day operations, it reduces its environmental impact on the planet. A local wood-based heating network supplies the hot water and heating system and the hotels aim to be completely plastic-free, staying away from single-use items and packaging. In addition to this, visitors can also enjoy one of the many charging stations for e-cars and e-bikes.


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