McLaren Automotive and McLaren Racing have announced Project: Endurance, an exclusive customer partnership initiative centred on the ownership of a 2027 Le Mans Hypercar.
The programme represents a rare opportunity for a limited number of clients to participate in the development and race preparation of McLaren’s LMDh Hypercar, which will compete in the FIA World Endurance Championship (WEC) in 2027.
The Hypercar, developed in collaboration with renowned constructor Dallara, will feature a rear-wheel-drive V6 twin turbo hybrid powertrain. Customers selected for the programme will not only own one of these race-built vehicles but also gain full behind-the-scenes access to McLaren Endurance Racing’s test and development activities.
Nick Collins, CEO of McLaren Group Holdings, described the initiative as “a bold, authentic Le Mans Hypercar customer ownership experience”, offering buyers immersion in the full development and racing lifecycle of McLaren’s WEC contender. He confirmed that each customer would benefit from an extensive support package, including participation in a dedicated two-year McLaren track car programme hosted at top-tier racing circuits.
As part of Project: Endurance, owners will receive individual pit crew and race engineers, professional driver coaching, and an arrive-and-drive track experience. The aim is to position customers not only as owners but as active contributors to McLaren’s endurance racing ambitions.
Zak Brown, CEO of McLaren Racing, highlighted the brand’s historical significance at Le Mans, recalling McLaren’s 1995 win on its first attempt. “This customer programme will offer buyers an incredible chance to own an authentic race car and get closer to the action on track,” he said.
Project: Endurance also serves a broader strategic ambition: McLaren’s campaign to reclaim the motorsport Triple Crown in a single season. The Triple Crown comprises victories in the 24 Hours of Le Mans, the Indianapolis 500, and the Monaco Grand Prix. McLaren remains the only manufacturer to have won all three.
