Rolls-Royce Motor Cars has unveiled the Phantom Centenary Private Collection, a landmark project celebrating 100 years of its most revered nameplate.
Limited to just 25 examples worldwide, the collection represents the marque’s most complex and technologically ambitious bespoke commission to date.
Developed over three years and involving more than 40,000 hours of work, the Phantom Centenary Private Collection tells the story of the Phantom through 77 individual artworks integrated across the motor car’s interior and exterior. Each detail honours the visionaries, clients, and milestones that have shaped the model’s century-long legacy.
Externally, the motor car is finished in a bespoke two-tone treatment, Super Champagne Crystal over Arctic White or Black, designed to evoke the elegance of 1930s Phantoms. The shimmering effect is achieved by infusing the paint’s clear coat with iridescent particles of crushed glass. The bonnet features a unique Spirit of Ecstasy cast in solid 18-carat gold and plated in 24-carat gold, modelled on the very first figurine fitted to a Phantom in 1925. For the first time, the marque’s ‘RR’ Badge of Honour appears in gold and white enamel.
Inside, the story of Phantom’s evolution unfolds through materials and craftsmanship. The rear seats, inspired by the 1926 “Phantom of Love,” were created in collaboration with a fashion atelier — marking its first commission beyond haute couture. The design combines high-resolution printed fabric with 160,000 embroidered stitches, each telling stories of the marque’s past owners and key locations. The front seats feature laser-etched leather artwork depicting historic codenames such as “Seagull” and “Roger Rabbit.”
The Anthology Gallery, a central feature of the fascia, comprises 50 brushed aluminium fins, each carrying excerpts of text celebrating Phantom’s legacy. Elsewhere, the stained Blackwood veneers incorporate 3D marquetry, 3D ink layering, and 24-carat gold leafing, techniques never before applied to a Rolls-Royce.
The design extends to the Starlight Headliner, which contains 440,000 stitches depicting scenes from the marque’s history, including the mulberry tree beneath which Henry Royce once worked. Every component, from the gold-dusted Piano Black veneer to the Arctic White V12 engine cover detailed in gold, contributes to a cohesive artistic narrative marking a century of the Phantom’s craftsmanship and innovation.
According to Rolls-Royce, the Phantom Centenary Private Collection “reaffirms Phantom’s status as a symbol of ambition, artistic possibility, and historical gravitas.”
